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Understanding Destination Formats

Destinations have unique capabilities in terms of what types of spots they can process and air. DMDS focuses on what a destination is capable of airing, not everything that they can process, so that you are in control how your content looks on air. Because of these complexities, the DMDS categories of destination formats (also known as Organization Formats in the DMDS API) can be confusing. The table below explains what you should send if you have SD only, SD & HD, or HD creative based on the destinations format.

 Destination Organization Format
SD OnlyHD PreferredSD & HD RequiredHD Only
You have  
SD only Send SD only Send SD only Send SD only Must up-convert:  Send HD only
SD & HD Send SD only Send HD only Send SD & HD Send HD only
HD only Must down-convert: Send SD only Send HD only Must down-convert: Send SD & HD Send HD only
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